New appointment to boost Gyros sales worldwide

04-Oct-2004

Uppsala, Sweden. Gyros announced today that Mats Bergström joined the company in October 2004 as Vice President, Marketing and Sales. Mr. Bergström brings with him a wealth of sales and marketing experience gained from over 20 years in the Life Science industry.

Mr. Bergstöm joins Gyros from Pyrosequencing (part of Biotage AB), where he was Vice President, responsible for European sales and support as well as distributor organizations in Europe and Asia. Previous to this, Mr. Bergström spent eight years at Applied Biosystems, where he also served as Director for the PCR and Consumables Business Unit and held positions as Product Group Manager Europe and Biotechnology Marketing Manager for the Nordic region. "Mats has acquired a wealth of sales, marketing and management experience over the last 20 years or so," commented Jan Würtz, CEO for Gyros AB. "He has a good understanding of the biotech market and we are looking forward to seeing him drive product sales worldwide," added Mr. Würtz.

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This groundbreaking and highly versatile molecular technique of PCR allows us to amplify tiny amounts of genetic material on a large scale and analyze them in detail. Whether in medical diagnostics, forensic DNA analysis or research into genetic diseases - PCR is an indispensable tool that gives us deep insights into the world of DNA. Immerse yourself in the fascinating world of the polymerase chain reaction (PCR)!

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