Roche Applied Science Industrial Business” Now Is “Roche Custom Biotech

07-Jul-2010 - Germany

Effectively July 1, Roche Applied Science Industrial Business was relaunched under the name Roche Custom Biotech. The switch will be accompanied by a complete makeover of the Industrial Business appearance. Besides the new name and slogan – “Expertise you can trust” - there will also be a new web appearance, which is integrated in the Roche Applied Science website. The dedicated objective of the initiative is to increase brand recognition in the life science, pharmaceutical, and diagnostic industry.

“The main goal of the new brand Roche Custom Biotech is to sharpen our profile in the Biotech B2B industry. The brand expresses our outstanding competence and experience in serving our customers in manufacturing.”, said Manfred Baier, Head of Roche Applied Science.

Roche Custom Biotech has been manufacturing and supplying industrial chemistries for thirty years, in particular for use in the diagnostics industry. With a portfolio of over one thousand products, Roche Custom Biotech also custom manufactures to customer needs.

Other news from the department business & finance

Most read news

More news from our other portals

Fighting cancer: latest developments and advances

See the theme worlds for related content

Topic world Diagnostics

Diagnostics is at the heart of modern medicine and forms a crucial interface between research and patient care in the biotech and pharmaceutical industries. It not only enables early detection and monitoring of disease, but also plays a central role in individualized medicine by enabling targeted therapies based on an individual's genetic and molecular signature.

1 products
1 whitepaper
1 brochures
View topic world
Topic world Diagnostics

Topic world Diagnostics

Diagnostics is at the heart of modern medicine and forms a crucial interface between research and patient care in the biotech and pharmaceutical industries. It not only enables early detection and monitoring of disease, but also plays a central role in individualized medicine by enabling targeted therapies based on an individual's genetic and molecular signature.

1 products
1 whitepaper
1 brochures