SAN FRANCISCO, Calif. — GuavaTechnologies.com was recently awarded highest honors in MerComm, Inc’s international corporate Web site competition. The Grand Award winner in the healthcare division of MerComm’s 2001 iNova awards, www.guavatechnologies.com bested 17 other industry-specific category champs, earning the title “Best Corporate Web Site”. One of 3,500 entries that the prestigious MerComm awards draw from around the globe every year, the world-class site combines the strengths of three San Francisco Bay Area businesses. This exemplary Web site presents Guava Technologies’ own corporate and customer-focused information using custom Web content-management software powered by
Life Science technology leader LabVelocity, Inc. (www.labvelocity.com) and an aesthetic experience designed by the creative talent at Eastly Arts (www.eastlyarts.com).
The winning trio — comprising client, full-service solution-provider and designer — developed
Guava Technologies, Inc.’s site to manage and present wide variety of product data and company information. Targeted to the life science research community, the site leverages Eastly Arts’ creative savvy and intimacy with Guava’s brand with LabVelocity’s technical skill and expertise in the life science industry. The result is a corporate Web site that is both a user-friendly, content-rich marketing tool and a valuable resource for industry researchers.
As a leading provider of software and technology
services for the life science industry, LabVelocity was the ideal candidate to architect and deploy a customized Web content-management
solution for Guava.
LabVelocity’s scientist-designed technologies enable Guava’s customers to easily find the product information they need, while LabVelocity’s user-friendly Web-based tools enable Guava to maintain all of its own Web content — from product information to press releases and promotions — in real-time.
LabVelocity’s tools dynamically publish Guava’s content to a front-end presentation art-directed and produced by Eastly Arts.
As the communication arts firm responsible for launching Guava’s visual brand in 2000 and sustaining it across corporate collateral, advertising and other brand expressions, Eastly Arts translated Guava’s compelling look and feel into a memorable and engaging experience for site users. Clarity prevails in this feature-packed site, with Eastly Arts’ front-end artistry matching the sophistication of LabVelocity’s science-driven back-end solution.
The work of these local enterprises enables scientists around the world to easily find information on Guava Technologies’ innovative offerings, including its proprietary
cell analysis systems. As iNova judges have determined, www.guavatechnologies.com sets the
gold standard for excellence in corporate Web sites around the world.