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BioInformatics, LLC Assesses Effective Strategies for Print and Online Catalogs
(03/12/2008)
According to new research from BioInformatics, LLC the print and online catalogs from Sigma-Aldrich are seen by life scientists as being the "most useful" and "easiest to use." However, in ranking the "most visually appealing" catalogs, Invitrogen ...
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Wave I of Life Science Social Media Research finds that Social Media Channels are a Significant Untapped Opportunity
(03/10/2008)
PJA Advertising + Marketing and BioInformatics, LLC announced the complete results of their first social media study among life scientists. The survey, fielded by The Science Advisory Board and co-sponsored by BioInformatics, LLC and PJA Advertising ...
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BioInformatics, LLC Studies Trade Show Exhibition Strategies in the Life Science Market
(03/03/2008)
BioInformatics, LLC announced the publication of its latest report, "Conferences & Exhibits in the Life Sciences: What's Working Now." Exhibits at scientific conferences and trade shows are an essential element of the marketing mix, but calculating ...
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Trends in Advertising to Life Scientists
(02/12/2008)
BioInformatics, LLC announced the publication of its latest report, "Advertising to Life Scientists: Resolving the Print vs. Online Dilemma." The report is designed to assist companies advertising in the life science market in understanding how ...
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Scientists Using Social Media to Inform Lab Purchasing Decisions
(11/30/2007)
Life scientists are highly engaged users of a variety of social media, according to preliminary results of a worldwide study of more than 1,500 scientists released today by BioInformatics, LLC. The survey, co-sponsored by BioInformatics, LLC and PJA ...
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BioInformatics LLC Publishes Study of Preferred Cell Biology Brands
(10/26/2007)
BioInformatics, LLC released its latest research report: "Brand Positioning: Cell Biology Kits & Reagents." The report is the first in a series of six focused on brand positioning in various life science product categories."In the cell biology ...
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Online Sales of Life Science Products Continue to Grow
(06/07/2007)
A new study by BioInformatics, LLC projects that 34% of products purchased by life scientists this year will be ordered online. Projected growth rates for online spending vary widely depending upon the product category but custom products, ...
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Life Scientists Embrace New Media
(02/05/2007)
Life scientists rely on the Internet when conducting their research. A new study shows that they are increasingly turning to new digital information sources to find the products used in their labs. On average, respondents use four to five eMarketing ...
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Market Opportunities Abound for Life Science Suppliers in Multi-Billion Dollar U.S. Market for Biodefense Research
(10/19/2006)
U.S. homeland security-related R&D is expected to total $5.2 billion in FY 2007. However, a recent study found that despite the massive spending in this market, the unavailability of some critical research resources has been a limitation in the ...
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Global Market for DNA Oligos Tops $700 Million Annually
(09/11/2006)
According to the findings of a new report from BioInformatics, LLC, total spending by research scientists on synthetic DNA oligonucleotides (oligos) is over US$700 million annually. In the last decade, the demand for high quality oligonucleotides ...
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