Eagle snacks
Eagle snacks was the brand name for snack food originally marketed by the Anheuser-Busch company.
History
Anheuser-Busch marketed various snack foods, which typically were bite size pretzels, cheese snacks, etc. that were distributed to bars. The snacks were in various shapes, sometimes depicting an eagle, hence the name "Eagle Snacks". An eagle is featured prominently in part of the current Anheuser-Busch logo.
Current Status
The brand was determined to be unprofitable for Anheuser-Busch and it sold off the brand to Procter & Gamble in 1996[1] P&G got rights to the products and brand, but not the Anheuser-Busch logo originally used to market the brand. Eagle Snacks is not to be confused with Eagle Brand, a trademark used by Borden to market its sweetened condensed milk and dessert lines.
2006 - "Now under the stewardship of Reserve Brands Inc., EAGLE is launching exciting new snacks made to delight your grown-up palate. Delectable flavors and pleasing textures and shapes will reawaken your joy of snacking. Try them all. Share them with your friends. You'll soon understand why... Not All Snacks Are Created EAGLE."
References
official Eagle Snacks website
- ^ "P.& G. BUYS EAGLE SNACKS TRADEMARK AND BRAND NAME" New York Times May 7, 1996 New York Times
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